# New Optic - Full AI Business Context

## Purpose of This File
This file is general context for AI systems that may help create content, write copy, structure pages, generate website text, or support branding and communication for New Optic.

It is not for one specific task. It should be used as a base context file so AI can understand the business clearly and avoid guessing.

## Business Name
New Optic

## Business Type
Trusted local optical shop.

## Core Business Summary
New Optic is a local optical business in Temara, Morocco, serving customers with professional and simple service since around 2004.

The business repairs prescription glasses and sunglasses, and sells eyewear including prescription glasses, sunglasses, kids glasses, budget frames, contact lenses, and colored contact lenses.

New Optic also takes care of the full glasses process, from helping customers with lenses and frames to providing warranty as part of the service.

A key selling point is that New Optic offers only original, authentic frames and does not sell fake products.

## Main Services
- Repair of vision/prescription glasses
- Repair of sunglasses
- Sale of prescription glasses
- Sale of sunglasses
- Sale of kids glasses
- Sale of budget frames
- Sale of contact lenses
- Sale of colored contact lenses
- Help choosing lenses and frames
- Complete glasses service from lenses to frame to warranty
- Warranty as part of the service generally

## Main Selling Points
The website and business messaging should emphasize these points in this general order:

1. Fair prices
2. Strong local reputation
3. Trust
4. Original/authentic frames
5. Professional service
6. Contact lenses and colored contact lenses
7. Repair service
8. Complete glasses service

## Positioning
New Optic should be positioned as a trusted local optical shop with fair prices, strong community reputation, and professional service.

It should not sound cheap, fake-premium, overhyped, or too corporate.

The business should come across as:
- Professional
- Simple
- Reliable
- Local
- Trustworthy
- Price-fair without sounding low-end

## What Makes New Optic Different
- Known locally for trust
- Fair prices presented in a classy and professional way
- Strong local reputation built over time
- Offers only original/authentic frames
- Provides repairs as well as sales
- Offers contact lenses and colored contact lenses
- Does not offer eye exams
- Handles the glasses process from lenses and frames to warranty
- Serves both adults and children

## Customer Profile
New Optic mainly serves local customers in Temara, especially around Massira.

Typical customer groups include:
- Regular local customers
- Families
- Children
- People looking for quality
- People comparing prices before buying

This means the communication should be clear, practical, reassuring, and grounded in real value.

## Geographic Context
New Optic serves a local Moroccan market in Temara.

Local reality matters:
- Many customers compare prices
- Trust matters a lot
- Reputation matters a lot
- Customers want good value, not vague marketing
- Authenticity matters
- Service quality matters

## Tone and Writing Style for AI
When AI writes for New Optic, the tone should be:
- Professional
- Simple
- Clear
- Natural
- Trustworthy
- Locally grounded

Avoid sounding:
- Cheap
- Aggressively salesy
- Too luxurious or exaggerated
- Robotic
- Corporate for no reason
- Fake-modern

## Messaging Rules for AI
When generating content for New Optic, AI should:
- Emphasize fair prices in a classy and professional way
- Highlight local reputation and trust
- Mention original/authentic frames when relevant
- Mention repairs, contact lenses, colored contact lenses, and complete eyewear support clearly
- Present New Optic as a full-service optical shop
- Keep wording simple and useful
- Write in a way that makes sense for a local business website
- Avoid vague hype and empty slogans

## Language Preferences
Content may be needed in:
- English
- French
- Arabic

Translations should sound natural, not word-for-word.

## Website Content Priorities
If AI helps build or write a website for New Optic, it should prioritize:
- Clear presentation of services
- Trust-building language
- Fair prices as a key advantage
- Local reputation
- Authentic/original frames
- Easy-to-find contact details
- A professional and simple tone

## Business Facts to Reuse
- Business name: New Optic
- Established: around 2004
- Business type: optical store / eyewear shop
- Location: Temara, Morocco
- Area mentioned by user: Massira / Massira II context
- Offers eye exams: no
- Offers repairs: yes
- Sells prescription glasses: yes
- Sells sunglasses: yes
- Sells kids glasses: yes
- Sells budget frames: yes
- Sells contact lenses: yes
- Sells colored contact lenses: yes
- Offers original/authentic frames only: yes
- Warranty: yes, as part of the service generally

## Contact Information
- Category: Magasin de lunettes et lunettes de soleil
- Address: Résidence Al amana Im 11 n°2 Angle BD My Driss 1er Rue Boujdour Massira 1, Temara, Morocco
- Phone: 05376-03279

## Recommended Short Brand Description
New Optic is a trusted local optical shop in Temara, Morocco, offering glasses repair, contact lenses, colored contact lenses, and a wide range of eyewear with fair prices, professional service, and original frames.

## Recommended Longer Brand Description
New Optic is a trusted local optical shop based in Temara, Morocco, serving the community since around 2004. The business offers repair services for glasses and sunglasses, contact lenses, colored contact lenses, and a selection of prescription glasses, sunglasses, kids glasses, and budget frames.

New Optic is known for fair prices, strong local reputation, and trustworthy service. The business also stands out by offering only original, authentic frames and by supporting customers through the full eyewear process, from lenses and frames to warranty.

## AI Do / Do Not
### Do
- Describe New Optic as a trusted local optical shop
- Emphasize fair prices first
- Reinforce reputation and trust
- Mention authentic frames
- Keep the tone professional and simple
- Write for real customers, not for marketing awards

### Do Not
- Call the business luxury unless specifically requested
- Make it sound cheap or low-end
- Invent brands, services, or certifications
- Use exaggerated slogans or fake claims
- Overcomplicate the wording

## Best Use of This File
This file should help AI with:
- Website copy
- About Us text
- Home page copy
- Service pages
- SEO descriptions
- Google Business text
- Social media captions
- Ad copy
- WhatsApp business descriptions
- Translations
- Customer-facing content
