diff --git a/AGENTS.md b/AGENTS.md
index 077a2fb..2553856 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -5,6 +5,7 @@ Instructions for AI coding agents working with this codebase.
 ## Code Style
 
 - Do not use emojis in code, output, or documentation. Unicode symbols (✓, ✗, →, ⚠) are acceptable.
+- CLI colored output uses `cli/src/color.rs`. This module respects the `NO_COLOR` environment variable. Never use hardcoded ANSI color codes.
 
 <!-- opensrc:start -->
 
diff --git a/cli/src/color.rs b/cli/src/color.rs
new file mode 100644
index 0000000..07eb526
--- /dev/null
+++ b/cli/src/color.rs
@@ -0,0 +1,158 @@
+//! Color output utilities respecting NO_COLOR environment variable.
+//!
+//! When the NO_COLOR environment variable is present (regardless of value),
+//! all color formatting is disabled per https://no-color.org/
+
+use std::env;
+use std::sync::OnceLock;
+
+/// Returns true if color output is enabled (NO_COLOR is NOT set)
+pub fn is_enabled() -> bool {
+    static COLORS_ENABLED: OnceLock<bool> = OnceLock::new();
+    *COLORS_ENABLED.get_or_init(|| env::var("NO_COLOR").is_err())
+}
+
+/// Format text in red (errors)
+pub fn red(text: &str) -> String {
+    if is_enabled() {
+        format!("\x1b[31m{}\x1b[0m", text)
+    } else {
+        text.to_string()
+    }
+}
+
+/// Format text in green (success)
+pub fn green(text: &str) -> String {
+    if is_enabled() {
+        format!("\x1b[32m{}\x1b[0m", text)
+    } else {
+        text.to_string()
+    }
+}
+
+/// Format text in yellow (warnings)
+pub fn yellow(text: &str) -> String {
+    if is_enabled() {
+        format!("\x1b[33m{}\x1b[0m", text)
+    } else {
+        text.to_string()
+    }
+}
+
+/// Format text in cyan (info/progress)
+pub fn cyan(text: &str) -> String {
+    if is_enabled() {
+        format!("\x1b[36m{}\x1b[0m", text)
+    } else {
+        text.to_string()
+    }
+}
+
+/// Format text in bold
+pub fn bold(text: &str) -> String {
+    if is_enabled() {
+        format!("\x1b[1m{}\x1b[0m", text)
+    } else {
+        text.to_string()
+    }
+}
+
+/// Format text in dim
+pub fn dim(text: &str) -> String {
+    if is_enabled() {
+        format!("\x1b[2m{}\x1b[0m", text)
+    } else {
+        text.to_string()
+    }
+}
+
+/// Red X error indicator
+pub fn error_indicator() -> &'static str {
+    static INDICATOR: OnceLock<String> = OnceLock::new();
+    INDICATOR.get_or_init(|| {
+        if is_enabled() {
+            "\x1b[31m✗\x1b[0m".to_string()
+        } else {
+            "✗".to_string()
+        }
+    })
+}
+
+/// Green checkmark success indicator
+pub fn success_indicator() -> &'static str {
+    static INDICATOR: OnceLock<String> = OnceLock::new();
+    INDICATOR.get_or_init(|| {
+        if is_enabled() {
+            "\x1b[32m✓\x1b[0m".to_string()
+        } else {
+            "✓".to_string()
+        }
+    })
+}
+
+/// Yellow warning indicator
+pub fn warning_indicator() -> &'static str {
+    static INDICATOR: OnceLock<String> = OnceLock::new();
+    INDICATOR.get_or_init(|| {
+        if is_enabled() {
+            "\x1b[33m⚠\x1b[0m".to_string()
+        } else {
+            "⚠".to_string()
+        }
+    })
+}
+
+/// Get console log color prefix by level
+pub fn console_level_prefix(level: &str) -> String {
+    if !is_enabled() {
+        return format!("[{}]", level);
+    }
+
+    let color = match level {
+        "error" => "\x1b[31m",
+        "warning" => "\x1b[33m",
+        "info" => "\x1b[36m",
+        _ => "",
+    };
+    if color.is_empty() {
+        format!("[{}]", level)
+    } else {
+        format!("{}[{}]\x1b[0m", color, level)
+    }
+}
+
+#[cfg(test)]
+mod tests {
+    use super::*;
+
+    #[test]
+    fn test_red_contains_ansi_codes() {
+        // Test the format structure (actual color depends on NO_COLOR env)
+        let formatted = format!("\x1b[31m{}\x1b[0m", "error");
+        assert!(formatted.contains("\x1b[31m"));
+        assert!(formatted.contains("\x1b[0m"));
+    }
+
+    #[test]
+    fn test_green_contains_ansi_codes() {
+        let formatted = format!("\x1b[32m{}\x1b[0m", "success");
+        assert!(formatted.contains("\x1b[32m"));
+    }
+
+    #[test]
+    fn test_console_level_prefix_contains_level() {
+        // Regardless of color state, the level text should be present
+        assert!(console_level_prefix("error").contains("error"));
+        assert!(console_level_prefix("warning").contains("warning"));
+        assert!(console_level_prefix("info").contains("info"));
+        assert!(console_level_prefix("log").contains("log"));
+    }
+
+    #[test]
+    fn test_indicators_contain_symbols() {
+        // Regardless of color state, symbols should be present
+        assert!(error_indicator().contains('✗'));
+        assert!(success_indicator().contains('✓'));
+        assert!(warning_indicator().contains('⚠'));
+    }
+}
diff --git a/cli/src/install.rs b/cli/src/install.rs
index f92c1fc..09b5929 100644
--- a/cli/src/install.rs
+++ b/cli/src/install.rs
@@ -1,3 +1,4 @@
+use crate::color;
 use std::process::{exit, Command, Stdio};
 
 pub fn run_install(with_deps: bool) {
@@ -5,7 +6,7 @@ pub fn run_install(with_deps: bool) {
 
     if is_linux {
         if with_deps {
-            println!("\x1b[36mInstalling system dependencies...\x1b[0m");
+            println!("{}", color::cyan("Installing system dependencies..."));
 
             let (pkg_mgr, deps) = if which_exists("apt-get") {
                 (
@@ -93,7 +94,7 @@ pub fn run_install(with_deps: bool) {
                     ],
                 )
             } else {
-                eprintln!("\x1b[31m✗\x1b[0m No supported package manager found (apt-get, dnf, or yum)");
+                eprintln!("{} No supported package manager found (apt-get, dnf, or yum)", color::error_indicator());
                 exit(1);
             };
 
@@ -112,22 +113,23 @@ pub fn run_install(with_deps: bool) {
 
             match status {
                 Ok(s) if s.success() => {
-                    println!("\x1b[32m✓\x1b[0m System dependencies installed")
+                    println!("{} System dependencies installed", color::success_indicator())
                 }
                 Ok(_) => eprintln!(
-                    "\x1b[33m⚠\x1b[0m Failed to install some dependencies. You may need to run manually with sudo."
+                    "{} Failed to install some dependencies. You may need to run manually with sudo.",
+                    color::warning_indicator()
                 ),
-                Err(e) => eprintln!("\x1b[33m⚠\x1b[0m Could not run install command: {}", e),
+                Err(e) => eprintln!("{} Could not run install command: {}", color::warning_indicator(), e),
             }
         } else {
-            println!("\x1b[33m⚠\x1b[0m Linux detected. If browser fails to launch, run:");
+            println!("{} Linux detected. If browser fails to launch, run:", color::warning_indicator());
             println!("  agent-browser install --with-deps");
             println!("  or: npx playwright install-deps chromium");
             println!();
         }
     }
 
-    println!("\x1b[36mInstalling Chromium browser...\x1b[0m");
+    println!("{}", color::cyan("Installing Chromium browser..."));
     
     // On Windows, we need to use cmd.exe to run npx because npx is actually npx.cmd
     // and Command::new() doesn't resolve .cmd files the way the shell does.
@@ -144,23 +146,23 @@ pub fn run_install(with_deps: bool) {
 
     match status {
         Ok(s) if s.success() => {
-            println!("\x1b[32m✓\x1b[0m Chromium installed successfully");
+            println!("{} Chromium installed successfully", color::success_indicator());
             if is_linux && !with_deps {
                 println!();
-                println!("\x1b[33mNote:\x1b[0m If you see \"shared library\" errors when running, use:");
+                println!("{} If you see \"shared library\" errors when running, use:", color::yellow("Note:"));
                 println!("  agent-browser install --with-deps");
             }
         }
         Ok(_) => {
-            eprintln!("\x1b[31m✗\x1b[0m Failed to install browser");
+            eprintln!("{} Failed to install browser", color::error_indicator());
             if is_linux {
-                println!("\x1b[33mTip:\x1b[0m Try installing system dependencies first:");
+                println!("{} Try installing system dependencies first:", color::yellow("Tip:"));
                 println!("  agent-browser install --with-deps");
             }
             exit(1);
         }
         Err(e) => {
-            eprintln!("\x1b[31m✗\x1b[0m Failed to run npx: {}", e);
+            eprintln!("{} Failed to run npx: {}", color::error_indicator(), e);
             eprintln!("Make sure Node.js is installed and npx is in your PATH");
             exit(1);
         }
diff --git a/cli/src/main.rs b/cli/src/main.rs
index 09b1ed7..86b070d 100644
--- a/cli/src/main.rs
+++ b/cli/src/main.rs
@@ -1,3 +1,4 @@
+mod color;
 mod commands;
 mod connection;
 mod flags;
@@ -107,7 +108,7 @@ fn run_session(args: &[String], session: &str, json_mode: bool) {
             } else {
                 println!("Active sessions:");
                 for s in &sessions {
-                    let marker = if s == session { "→" } else { " " };
+                    let marker = if s == session { color::cyan("→") } else { " ".to_string() };
                     println!("{} {}", marker, s);
                 }
             }
@@ -179,7 +180,7 @@ fn main() {
                     error_type
                 );
             } else {
-                eprintln!("\x1b[31m{}\x1b[0m", e.format());
+                eprintln!("{}", color::red(&e.format()));
             }
             exit(1);
         }
@@ -191,7 +192,7 @@ fn main() {
             if flags.json {
                 println!(r#"{{"success":false,"error":"{}"}}"#, e);
             } else {
-                eprintln!("\x1b[31m✗\x1b[0m {}", e);
+                eprintln!("{} {}", color::error_indicator(), e);
             }
             exit(1);
         }
@@ -201,10 +202,10 @@ fn main() {
     if daemon_result.already_running && (flags.executable_path.is_some() || !flags.extensions.is_empty()) {
         if !flags.json {
             if flags.executable_path.is_some() {
-                eprintln!("\x1b[33m⚠\x1b[0m --executable-path ignored: daemon already running. Use 'agent-browser close' first to restart with new path.");
+                eprintln!("{} --executable-path ignored: daemon already running. Use 'agent-browser close' first to restart with new path.", color::warning_indicator());
             }
             if !flags.extensions.is_empty() {
-                eprintln!("\x1b[33m⚠\x1b[0m --extension ignored: daemon already running. Use 'agent-browser close' first to restart with extensions.");
+                eprintln!("{} --extension ignored: daemon already running. Use 'agent-browser close' first to restart with extensions.", color::warning_indicator());
             }
         }
     }
@@ -217,7 +218,7 @@ fn main() {
                 if flags.json {
                     println!(r#"{{"success":false,"error":"{}"}}"#, msg);
                 } else {
-                    eprintln!("\x1b[31m✗\x1b[0m {}", msg);
+                    eprintln!("{} {}", color::error_indicator(), msg);
                 }
                 exit(1);
             }
@@ -226,7 +227,7 @@ fn main() {
                 if flags.json {
                     println!(r#"{{"success":false,"error":"{}"}}"#, msg);
                 } else {
-                    eprintln!("\x1b[31m✗\x1b[0m {}", msg);
+                    eprintln!("{} {}", color::error_indicator(), msg);
                 }
                 exit(1);
             }
@@ -236,7 +237,7 @@ fn main() {
                 if flags.json {
                     println!(r#"{{"success":false,"error":"{}"}}"#, msg);
                 } else {
-                    eprintln!("\x1b[31m✗\x1b[0m {}", msg);
+                    eprintln!("{} {}", color::error_indicator(), msg);
                 }
                 exit(1);
             }
@@ -258,7 +259,7 @@ fn main() {
             if flags.json {
                 println!(r#"{{"success":false,"error":"{}"}}"#, msg);
             } else {
-                eprintln!("\x1b[31m✗\x1b[0m {}", msg);
+                eprintln!("{} {}", color::error_indicator(), msg);
             }
             exit(1);
         }
@@ -281,7 +282,7 @@ fn main() {
 
         if let Err(e) = send_command(launch_cmd, &flags.session) {
             if !flags.json {
-                eprintln!("\x1b[33m⚠\x1b[0m Could not configure browser: {}", e);
+                eprintln!("{} Could not configure browser: {}", color::warning_indicator(), e);
             }
         }
     }
@@ -298,7 +299,7 @@ fn main() {
             if flags.json {
                 println!(r#"{{"success":false,"error":"{}"}}"#, e);
             } else {
-                eprintln!("\x1b[31m✗\x1b[0m {}", e);
+                eprintln!("{} {}", color::error_indicator(), e);
             }
             exit(1);
         }
diff --git a/cli/src/output.rs b/cli/src/output.rs
index 9e8ed8b..c6fca30 100644
--- a/cli/src/output.rs
+++ b/cli/src/output.rs
@@ -1,3 +1,4 @@
+use crate::color;
 use crate::connection::Response;
 
 pub fn print_response(resp: &Response, json_mode: bool) {
@@ -8,7 +9,8 @@ pub fn print_response(resp: &Response, json_mode: bool) {
 
     if !resp.success {
         eprintln!(
-            "\x1b[31m✗\x1b[0m {}",
+            "{} {}",
+            color::error_indicator(),
             resp.error.as_deref().unwrap_or("Unknown error")
         );
         return;
@@ -18,8 +20,8 @@ pub fn print_response(resp: &Response, json_mode: bool) {
         // Navigation response
         if let Some(url) = data.get("url").and_then(|v| v.as_str()) {
             if let Some(title) = data.get("title").and_then(|v| v.as_str()) {
-                println!("\x1b[32m✓\x1b[0m \x1b[1m{}\x1b[0m", title);
-                println!("\x1b[2m  {}\x1b[0m", url);
+                println!("{} {}", color::success_indicator(), color::bold(title));
+                println!("  {}", color::dim(url));
                 return;
             }
             println!("{}", url);
@@ -85,7 +87,7 @@ pub fn print_response(resp: &Response, json_mode: bool) {
                     .unwrap_or("Untitled");
                 let url = tab.get("url").and_then(|v| v.as_str()).unwrap_or("");
                 let active = tab.get("active").and_then(|v| v.as_bool()).unwrap_or(false);
-                let marker = if active { "→" } else { " " };
+                let marker = if active { color::cyan("→") } else { " ".to_string() };
                 println!("{} [{}] {} - {}", marker, i, title, url);
             }
             return;
@@ -95,13 +97,7 @@ pub fn print_response(resp: &Response, json_mode: bool) {
             for log in logs {
                 let level = log.get("type").and_then(|v| v.as_str()).unwrap_or("log");
                 let text = log.get("text").and_then(|v| v.as_str()).unwrap_or("");
-                let color = match level {
-                    "error" => "\x1b[31m",
-                    "warning" => "\x1b[33m",
-                    "info" => "\x1b[36m",
-                    _ => "\x1b[0m",
-                };
-                println!("{}[{}]\x1b[0m {}", color, level, text);
+                println!("{} {}", color::console_level_prefix(level), text);
             }
             return;
         }
@@ -109,7 +105,7 @@ pub fn print_response(resp: &Response, json_mode: bool) {
         if let Some(errors) = data.get("errors").and_then(|v| v.as_array()) {
             for err in errors {
                 let msg = err.get("message").and_then(|v| v.as_str()).unwrap_or("");
-                println!("\x1b[31m✗\x1b[0m {}", msg);
+                println!("{} {}", color::error_indicator(), msg);
             }
             return;
         }
@@ -166,16 +162,16 @@ pub fn print_response(resp: &Response, json_mode: bool) {
         }
         // Closed
         if data.get("closed").is_some() {
-            println!("\x1b[32m✓\x1b[0m Browser closed");
+            println!("{} Browser closed", color::success_indicator());
             return;
         }
         // Recording start (has "started" field)
         if let Some(started) = data.get("started").and_then(|v| v.as_bool()) {
             if started {
                 if let Some(path) = data.get("path").and_then(|v| v.as_str()) {
-                    println!("\x1b[32m✓\x1b[0m Recording started: {}", path);
+                    println!("{} Recording started: {}", color::success_indicator(), path);
                 } else {
-                    println!("\x1b[32m✓\x1b[0m Recording started");
+                    println!("{} Recording started", color::success_indicator());
                 }
                 return;
             }
@@ -184,9 +180,9 @@ pub fn print_response(resp: &Response, json_mode: bool) {
         if data.get("stopped").is_some() {
             let path = data.get("path").and_then(|v| v.as_str()).unwrap_or("unknown");
             if let Some(prev_path) = data.get("previousPath").and_then(|v| v.as_str()) {
-                println!("\x1b[32m✓\x1b[0m Recording restarted: {} (previous saved to {})", path, prev_path);
+                println!("{} Recording restarted: {} (previous saved to {})", color::success_indicator(), path, prev_path);
             } else {
-                println!("\x1b[32m✓\x1b[0m Recording started: {}", path);
+                println!("{} Recording started: {}", color::success_indicator(), path);
             }
             return;
         }
@@ -194,18 +190,18 @@ pub fn print_response(resp: &Response, json_mode: bool) {
         if data.get("frames").is_some() {
             if let Some(path) = data.get("path").and_then(|v| v.as_str()) {
                 if let Some(error) = data.get("error").and_then(|v| v.as_str()) {
-                    println!("\x1b[33m⚠\x1b[0m Recording saved to {} - {}", path, error);
+                    println!("{} Recording saved to {} - {}", color::warning_indicator(), path, error);
                 } else {
-                    println!("\x1b[32m✓\x1b[0m Recording saved to {}", path);
+                    println!("{} Recording saved to {}", color::success_indicator(), path);
                 }
             } else {
-                println!("\x1b[32m✓\x1b[0m Recording stopped");
+                println!("{} Recording stopped", color::success_indicator());
             }
             return;
         }
         // Screenshot path (no "started" or "frames" field)
         if let Some(path) = data.get("path").and_then(|v| v.as_str()) {
-            println!("\x1b[32m✓\x1b[0m Screenshot saved to {}", path);
+            println!("{} Screenshot saved to {}", color::success_indicator(), color::green(path));
             return;
         }
         // Screenshot base64
@@ -214,7 +210,7 @@ pub fn print_response(resp: &Response, json_mode: bool) {
             return;
         }
         // Default success
-        println!("\x1b[32m✓\x1b[0m Done");
+        println!("{} Done", color::success_indicator());
     }
 }